Bally’s Expands Canadian Presence With Bally Bet and Monopoly Casino Launch in Alberta

Keypoints

• Bally Bet and Monopoly Casino began accepting wagers on Aug. 4
• AiGC confirmed both platforms as fully operational on Aug. 5
• Alberta’s regulated market now features 26 active iGaming sites
• Bally’s strengthens Canadian presence after Ontario rollout
• Monopoly brand expansion follows major licensing deal with Hasbro

Bally’s brings two new platforms to Alberta

Bally’s Corporation has expanded its Canadian operations with the rollout of Bally Bet Sportsbook & Casino and Monopoly Casino & Sportsbook in Alberta. Both platforms began accepting wagers on Aug. 4 after a pre‑registration period earlier in the year. The Alberta iGaming Corporation confirmed the official launch on Aug. 5, stating that both sites are now fully active within the province’s regulated market.

This development will be covered in our Canadian iGaming news section.

Alberta’s iGaming market continues to grow

With Bally Bet and Monopoly Casino now live, Alberta’s regulated online gaming sector has expanded to 26 operational platforms. The province opened its market on July 13 with 22 sites, and Bally’s becomes the first new operator to join since Entain added Sports Interaction and Party Casino in late July.

The Alberta Gaming, Liquor and Cannabis Commission continues to oversee licensing and market expansion. Readers can learn more about the regulatory framework in our guide to Alberta Gaming, Liquor and Cannabis Commission rules.

Bally Bet builds on North American expansion

Bally’s has been active in Canada since 2022, when it entered Ontario’s regulated market with Bally’s Casino. The company later consolidated its Ontario offering into a combined sportsbook‑casino app powered by Kambi and White Hat Gaming.

With Alberta added, Bally Bet now operates in 15 jurisdictions across North America, including major U.S. markets such as New Jersey, New York, Massachusetts and Ohio. Some states offer sportsbook-only access, while others support casino play.

For more on Bally’s Ontario operations and regulatory oversight, see our AGCO regulatory overview for Ontario’s online casino market.

Monopoly Casino strengthens Bally’s brand portfolio

Bally’s acquired the Monopoly Casino brand through its purchase of Gamesys in 2021. The platform made its North American debut in New Jersey before expanding into Ontario in mid‑2025.

A major licensing agreement with Hasbro later granted Bally’s exclusive global rights to develop Monopoly‑themed online casino content in regulated markets. Evolution was selected to produce the branded slot and live casino titles, which now feature prominently on the Monopoly platform.

Players can explore the full offering of the casinos we review in our review category section.

Bally’s broader Canadian interests

Beyond its consumer-facing platforms, Bally’s also holds a majority stake in Bally’s Intralot S.A., a joint venture with lottery technology specialist Intralot. The partnership supports lottery operations worldwide, including work with Canadian crown corporations such as the British Columbia Lottery Corporation.